More And More Marvelous Members
OMG! Our community is growing faster than a chia pet and while things are going great overall, there’s also some growing pains we need to address. We’re always working to ensure your experience continues to be marvelous and I’ll detail the updates as they pertain to each one of our three core principles:
Passion is everything. It’s what drives us to jump out of bed in the morning and get cracking on the day. We absolutely love what we do and are pushing every day to grow better at it.
Raising The Coaching Standard
If you’ve ever been to another box, you know we do things differently. The normal standard to operate a CrossFit facility is very low - all it takes is an application, a Level 1 Certification, and $3000. Our goal is to continuously set the bar for how a thriving CrossFit gym should operate. We’re nerdy and leverage software like Slack, Wodify, Trello, Mailchimp, Zendesk, and Coach’s Eye to ensure we’re operating as efficiently as possible. We continuously develop and practice critical skills like public speaking, reading body language, and understanding empathy in order to connect with you deeply and fully. Programming, the heart and soul of any box, is crafted 3 months in advance and we test and challenge the WODs and logic behind it to produce the best product. Starting 2016, the programming will be completed a year in advance.
Attracting The Best Talent
Our team has grown from 9 to 21 in the year and a half that we’ve been in existence. Much of this growth is attributed to the extremely robust internship program (the Marvelous Coaching Accelerator Program) we designed that enables us to groom the best talent into the best coaches. The MCAP is like a college level course that includes: textbook based exams, dozens of hours of hands on coaching, and lengthy weekend seminars. In the past 6 months alone, we’ve added several great coaches to the CrossFit staff:
- Andrew Pacumio
- Brandon Chien
- Brandon Montaner
- Aaron Bautista
- Don Savella
- Sean Fender
We’re only interested in working with the best because that’s exactly what you deserve.
Passion fuels our pursuit for excellence. While we will never be perfect, our goal is to constantly strive for it. Amazingness is infectious and we know if we are excellent then it is only natural for you to become excellent as well. Adamantium sharpens Adamantium.
Servicing Your Exact Needs
We are your servants and in order to serve effectively we need to meet your exact needs. Everyone’s needs are different. Some athletes are newer and need fundamental feedback while others are seasoned and require more nuanced coaching. Where some enjoy working mostly with the barbell, others may primarily like to focus on conditioning. The challenge is to craft a broad, yet cohesive program that is all encompassing. That’s why we added new offerings like Triple S, Beginner Barbell Basics, and Nerd WOD; and we’ll continue to do so as we grow and expand.
Adding More Class Times
If you attend any evening classes, you probably noticed that many of them are near or at capacity. One way to mitigate this issue is to attend an earlier class - the average size of weekday classes before 5PM is less than 10. With that said, we obviously want you to receive a wonderful experience irrespective of the class time. So, here are some updates we’re making to the Level 1 class schedule starting 9/1:
- Adding 7:00AM Saturday
- Adding 11:00AM Sunday
- Shifting all the evening classes to start on the hour and adding an extra Level 1 class on Tuesdays & Thursdays. The Level 1 Tue/Thu evening schedule will now be 5PM, 6PM, and 7PM. Once Monday and Wednesday warrant a third evening Level 1 class we will add an 8PM on those days.
While shifting the class times is a bit of an adjustment, it enables us to fit more classes into the schedule and balance the attendance across the board.
Increased Coaching Presence
In addition to expanding the schedule, we’re also more diligent about having additional coaches on hand for larger classes. Starting next month you can expect two coaches on hand for any class that is consistently larger than 15. You’ll also notice that there are often coaches enrolled in the classes alongside you - we’re always here to help even if we’re not officially on the clock. Any coach you find to be unhelpful shall be tarred and feathered. ;)
Passion is the fuel. Excellence is the vehicle. You are the destination. Without you, we’re just a bunch of bros and babes rocking Lululemon sitting in a warehouse full of stuff. Our entire existence is to provide you with the best fitness experience possible and one way to do so is to build a supportive community filled with like-minded individuals.
Building The Bonds
We’re working on more ways to build the bonds between the athletes. More social events, challenges, and outreach is coming in the near future. I’m working with some of the coaches to determine how we can assimilate the new faces into the community as quickly as possible. The initial changes will be primarily felt by Fundamentals graduates, and will eventually permeate through to the community at all levels.
Searching For A New Home
While our facility has served us well up to now, it is becoming increasingly clear that we need a bigger home to train in. We’ve been on the hunt since the start of this year and will continue the search until we find a perfect place to meet our needs. It will be in Burlingame and we aim to secure a space that is approximately 10,000 square feet - double the amount of space we have now. When the move transpires, our new home will be the largest CrossFit facility on the Peninsula.
We’re Nothing Without You
We cannot thank you enough for being such an awesome member of our community. Please trust we’re doing our best to serve you and anytime you have feedback on how we can improve your experience, please let me know. I’m so serious about hearing from you that I’ll give you my cell number: 650-515-0707. I probably won’t pick up but if you leave a voicemail I will definitely call back lol.
I’ll leave you with a story that a handful of you probably already know:
My CrossFit journey started in 2010 when I was 25 years old. I just finished my annual physical and learned I was clinically obese, at risk for Type II diabetes, suffered from hypertension, and had early onset of cardiac disease. I hit rock bottom.
One of my best friends - Anthony Santa-Iglesia - picked me up out of my misery and showed me the CrossFit way. While I couldn’t do a single pull-up to save my life and had a comical squat depth, he pushed me to stick with it. Within 6 months, I shed all the fat, built foundational strength, and grew into (at the time) the best shape of my life.
Anthony continued to push me and planted a seed in my mind that I could help other people achieve the same kind of success he helped me obtain. That seed quickly took root and 5 years later the idea he incepted has grown into reality.
While we’re far from where we envision ourselves to be, I’m tremendously grateful for so many things about this organization: the opportunity to do what I love, my amazing Co-Founders that have stuck by me since day 1, the hungry coaches that work tirelessly to be better, and YOU - the inspiring athletes we love to serve. Thank you for being you.